GRWM Cosmetics is now here in Cebu!
GRWM Cosmetics has officially opened its first kiosk in Cebu, located at the Upper Ground Floor of the SM City Cebu Department Store. After years of love and support from the Cebuano Goal-Getter community, the brand brings its bestselling beauty essentials closer to home.
The launch is part of SM Beauty’s So Much Color Playhouse, a weeklong beauty event happening from July 24 to 31, 2025, with the main event on July 26. Visitors can enjoy a fun, hands-on experience where they can swatch, test, and discover the brand’s most-loved products.
A key highlight is the #GRWMinis Collection. These compact, travel-friendly versions include the Mini Loose Baking and Setting Powder in five versatile shades, the multi-use Mini Milktints in five creamy shades, and the Lash Revolution Life-Proof Mascara that gives bold volume, length, and curl that lasts all day.
GRWM’s kiosk also features cult favorites like the Ultra Matte Fixing Spray for long-wearing makeup, LipMaxx for nourishing hydration, and the Cushion Lip Tint that leaves a soft, matte stain that stays through the day.
To mark the milestone, GRWM welcomed Cebu-based media, bloggers, and content creators for an exclusive preview and meet-and-greet with the team. CEO and Founder Mae Layug-Madriñan shared that opening in Cebu is a full-circle moment and a chance to connect with a community that has supported the brand since day one.
More than just a shopping stop, the GRWM kiosk offers a welcoming space where customers can explore, find their perfect shades, and enjoy a beauty experience that feels personal and empowering.
Founded in 2021, GRWM Cosmetics is a proudly Filipino brand committed to inclusivity, innovation, and helping everyone express their most confident selves through beauty.
0 comments :